Masterchef, The Great British Bake Off, Anthony Bourdain, Heston Blumenthal, the TV screens are full of food porn, but filmmaker Toby Amies pushes the boundaries further with this provocative food short film, which celebrates the fetish of sploshing – also known as WAM (Wet and Messy) – where people are sexually aroused by the feeling of large amounts of sticky food on their skin.
Toby Amies, says of the video.
“I wanted to approach fetishes in terms of letting people who hadn’t practised them gain an inside-out understanding of why they might be appealing. My background is in documentary filmmaking and portrait photography, and that has always been informed by trying to understand the world from other people’s points of view. I had heard of sploshing or ‘WAM’ before, but I did quite a lot of research into it.I very much hope both the WAM community and fans of home baking find the film enjoyable and illuminating. I wanted to try something new, but also be sensitive to the community that inspired the film.”